Leads go cold in minutes
Most online leads are lost to whoever answers first. By the time you're out of a showing, they've moved on.
For real estate agents
Leads in. Appointments out.
We run your Facebook & Instagram ads and answer every new lead by text in under 60 seconds, so you spend your time on booked appointments, not chasing.
Built by a California broker, for agents who'd rather be with clients.
Jordan M.New lead · Facebook
Hi Jordan, this is Sam's assistant at Stone & Steele. Thanks for checking your home value! Are you thinking of selling in the next 3 months or just curious about value?
7:42 PMProbably selling in the spring. Want to know what we'd get first.
7:46 PMGreat — Sam has Thursday 4:00 or 5:30 open. Which works?
5:30 works
✓ Booked · Thu 5:30 PMThe problem
Good leads slip away quietly.
Ads are easy to waste money on
Boosted posts and broad targeting can burn a budget fast, with little to show for it.
Nobody has time for a 12-month follow-up
Many buyers and sellers aren't ready yet. Keeping in touch for a year is hard to do by hand.
How it works
Four steps from ad to appointment.
- STEP 01
Ads
We build Facebook & Instagram ads for your area, written for your market.
- STEP 02
Capture
Interested people fill out a short lead form or your own landing page.
- STEP 03
60-second follow-up
A friendly text goes out right away. It asks a few questions and offers times.
- STEP 04
You meet them
Booked appointments land on your calendar. You show up and do what you do best.
- New
- Contacted
- Appointment
- Active
- Under contract
- Closed
What's included
The whole system, set up and run for you.
Speed-to-lead texting
Every new lead gets a text in under 60 seconds, day or night.
Appointment booking
Leads pick a time that is already open on your calendar.
Missed-call text back
Miss a call? They get a text right away so the lead stays warm.
12-month nurture
Quiet, helpful check-ins for the people who are not ready yet.
Home-value hook
A "What's my home worth?" page that brings in seller leads.
Housing-category compliance
Ads run under Meta's Housing special ad category rules.
Weekly scorecard
A plain report: leads, conversations, appointments, cost.
Your own CRM + app
Your login, your pipeline, and a mobile app to work leads.
Proof, honestly
Built and tested inside a working brokerage.
Sixty Second Leads started at Stone & Steele Real Estate in Roseville, California. We're running the same ads, texts and follow-up with our own agents before we offer it to anyone else.
When we have real numbers, we'll put them right here. Not before.
[Case study: Roseville agent — results coming]- Cost per lead
- —
- Appointments
- —
- Closings
- —
Pricing
Simple plans. No surprise fees.
Follow-Up Engine
$397/mo
$497 setup
- Plug in YOUR leads: Zillow, Facebook, open houses, sphere
- 60-second text reply, 24/7
- Qualifying questions + calendar booking
- Missed-call text-back
- 12-month nurture
- Pipeline + weekly report
Growth
$1,497/mo
$997 setup · 6-month minimum
- Everything in Lead Engine
- Everything in Follow-Up Engine
- Seller "What's my home worth?" page
- Buyer landing page
- Monthly strategy call
Lead Engine
$997/mo
$500 setup
- Managed Meta ads: campaign build
- Ad creative written for your area
- Housing special-ad-category compliance
- Landing page
- Weekly report
- Ad spend paid to Meta directly (we suggest $300–$1,000/mo)
Prefer to do it yourself? The DIY course + follow-up template is $497 one-time. Learn more
Ad spend is paid directly to Meta and is not included. Results vary by market, budget and how quickly you work your leads. Text messaging requires carrier (A2P 10DLC) registration, which we handle during setup.
FAQ
Straight answers.
Do I need a big ad budget?
No. Most agents start between $300 and $1,000 a month in ad spend. A smaller budget means fewer leads, so we will talk through what makes sense for your market on the demo call.
Who pays for the ads?
You do, directly to Meta, on your own card. Ad spend is not part of our fee. That way you always see exactly what is spent.
Will the texts sound like a robot?
We write them to sound like you: short, friendly and specific. They introduce themselves as your assistant, and you can step into any conversation at any time.
Is this compliant with Fair Housing / Meta Housing rules?
We run every campaign under Meta's Housing special ad category, which limits targeting by age, gender and zip code. We write ad copy with Fair Housing in mind. You stay responsible for your own advertising as a licensee, and we are happy to adjust anything your broker flags.
Do I have to sign a long contract?
Follow-Up Engine and Lead Engine are month to month. Growth has a 6-month minimum because ads and nurture take time to show what they can do.
What do I need to provide?
Access to your Facebook business page, a calendar we can book onto, your license and brokerage details for disclosures, and about 30 minutes for a kickoff call. We handle text-message carrier registration during setup.
Book a demo
See it on a 15-minute call.
We'll walk through the texts, the ads and the pricing, and tell you honestly whether it fits your market and budget.